In which CEO Brian takes a trip into the woods, and shares how these nature treks inform the work he does with Medicine Box.
In late November 2017, just as Brian Chaplin was scooping up the last bits of an apple tart in a downtown Nevada City, California, restaurant, he received a text message from an employee at the Medicine Box farm in Grass Valley: “We’ve just been fu@#-ing robbed!” Chaplin recalls freezing for thirty to forty seconds as a flurry of questions raced through his head.
The first 60 days of the “legal” cannabis industry in California were quite a spectacle. Lawsuits, the local uproar in several counties, high taxes, cease and desists from the Bureau of Cannabis Control, plummeting prices, and an overall unsteadiness in the California cannabis industry as a whole. It’s time for a course correction, but how?
Where ever we are going, we are going together! 2017 was quite the year for our team, tightening our relationships with each other and developing our common vision. If you haven’t had the chance yet to read Part 1: Reflecting on Cannabis in 2017, check it out for some of our end-of-year reflections.
What inspired you to create Medicine Box? Where do you source your inspiration from? What makes you creative? How do you tap into that creativity? These are just a few of the questions I was asked as I embarked on this journey. It inspires me to reflect on this aspect of my life as both Brian and as the founder of Medicine Box. The messaging that is important for my team and me to pursue as this brand evolves.
Our weekend at the Emerald Exchange was filled with inspiration, community, cannabis culture, and industry insight. The Medicine Box team had a phenomenal time, and we would like to share our highlights! This Emerald Exchange took place in Southern California near Moor Park on a beautifully landscaped and curated nursery.
It is easy to be swept up in the normalcy of cannabis when living amidst the movement in California. Topics like terpenes, cannabis therapeutics, cannabis-themed retreats, infused yoga classes, cannabis cultivation, etc. easily slip into everyday conversation! Seamlessly bouncing from topic to topic, these conversations take a shape of their own.
Several men in tactical gear, posing as authorities and armed with rifles, had ambushed the property, Chaplin tells Rolling Stone. The trimmer told him that the robbers pointed an AR15 at one of the trimmers and asked him to get down on the ground. Then they blindfolded and tied up four employees, he adds, and stole a $10,000 GreenBroz trim machine and nearly 100 pounds of bud.