The 11th Hour: Reflecting on Cannabis in 2017

On a regulatory level, 2017 bore witness to counties all over the state pooling their resources to create adult use ordinances that will go into effect January 1, 2018. It has been encouraging to see local activism shift perspectives and open minds. That said, we still have a long way to go.

Medicine Box // December 11, 2017

I think we can all agree that 2017 has been quite the year. For Medicine Box and the cannabis industry, 2017 brought both challenges and triumphs, fluctuating from ups to downs and back up again almost every day. It’s evident that what got Medicine Box where it is today is not what will successfully carry us into tomorrow. Beliefs around cannabis are changing. Politics and worldviews are changing. An adult use cannabis market is underway, and the resulting dramatic growth of cannabis consumers means trends are constantly shifting.

The collective consciousness around cannabis in 2017 saw dramatic changes as consumers are becoming more educated about the plant and how it can work for them.

Image source: Fire Horse Growers

Reflecting on 2017

On a regulatory level, 2017 bore witness to counties all over the state pooling their resources to create adult use ordinances that will go into effect January 1, 2018. It has been encouraging to see local activism shift perspectives and open minds. That said, we still have a long way to go. Progress is being made, but at a much slower rate than most had hoped.

We’re actively participating in the process to regulate cannabis in Nevada County. However, we’re also eager to be able to participate in the new statewide marketplace. Medicine Box is doing what we can and taking action in the meantime.

Our founder, Brian, is on the Nevada County Cannabis Alliance Board of Directors, the team attends regular Community Advisory Group meetings, and we do our best to educate our community. As we get closer to 2018 we find the most important thing we can do is stay up to date on all new regulations being published. Find your county’s ordinance here, updated in August.

Medicine Box at Cannabliss

Medicine Box’s 2017 Highlights

2017 was a year of enlightenment for Medicine Box. We had the opportunity to be a part of many incredible events and collectives that have showcased the changing tides of the industry with poise and accessibility to all demographics. We’ve created brand recognition that we can leverage and build upon to solidify ourselves as an industry leader. We have garnered solid collaborative relationships and built an incredible and supportive community. And we have learned to meet patients where they are. Connecting with a wide variety of demographics, needs, accessibility, and experience with the medicine has strengthened our ability to support the cannabis community more cohesively.

I am a farmer

Cannabis in 2017 and Beyond

We have also experienced significant change and growth this year, both internally and externally. We have experienced the ebbs and flows of a transitional marketplace that have been met with resistance. With great change comes adversity. Still, we have witnessed a shifting of the stigma that comes with a growing, more diverse consumer market. We have heard more big picture conversations, and see the awareness that has sparked in the community.


The average consumer conversation has shifted to a more sophisticated knowledge of the plant and its healing properties. And we have seen more clarity when it comes to cannabis businesses and what is being asked of them in terms of their offering, integrity, and education.

We have learned a lot this year. We have learned that we have a lot more to learn! An adult use market has been on the horizon for over a year, but so much is still unknown. What we do know is that we are excited! We love welcoming consumers into the cannabis world — sharing our products, educating people about cannabis, and getting to know our consumers on a personal level. We’ll now have the opportunity to do that on an even bigger scale in 2018. For more on what an adult use market looks like and what Medicine Box has in store for the future, stay tuned for our next blog!




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